![]() ![]() ![]() All of that helps with acquiring customers.īut we have cracked additional pieces. So the public is already well aware and bought in on our mission. The public trusts my mother on brain health topics: She’s done a TV show, a movie, testified in front of Congress all with the objective of raising awareness & money for Alzheimer’s research. Not to toot my horn, but the relationship of my mother and I starting the company together coupled with our genuine obsession with brain health and our connection to Alzheimer’s has been a huge driver of our success. Let’s chat acquisition: What have you cracked along the way? Ultimately - our bars help with your brain health which is something that needs to be worked on over years - so subscribing to our bars helps you do that. We’re trying really hard to make that path to purchase the most attractive - and now also unlocking that via Amazon. That includes things like free shipping and early access to new flavors. We’ve added benefits to subscribing in addition to the 20% discount. ![]() 32% of our orders come from subscribers - so it’s a very significant portion of sales. Tell me about subscription: Is that a big help for forecasting? And how do you make that an attractive proposition? Back then, I could process a purchase order for inventory and get product the following week - but today, that timeline’s extended to 14 weeks - so we’re often in the dark on what’s required to not overshoot, while not selling out. And then after all that - COVID supply chain issues were our next challenge. We started with the smallest batch possible (45,000 bars), but we sold out in 2 days. We’ve been fortunate to sell out a few times, but that also means our sales drastically go up and then back down when that happens. Forecasting supply is really the area I most struggled to get to grips with. Has growth been steady or rollercoaster-like? We spent 1.5 years sampling / testing and eventually launched exclusively D2C (and we’re still D2C). This company has been 20 years in the making! We launched in September of 2021, but my background in CPG coupled with my mom’s passion for brain health since her father was diagnosed with Alzheimer's has led us here. Welcome Patrick! When did you launch MOSH and what’s the growth been like since then? ![]()
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